Please see the following descriptions for more information on each category. 

The term ‘Interactive Marketing’ covers all digital campaigns, talent and tools including social media, content, search and integrated campaigns. Campaigns can be entered from across the globe, The Interactive Marketing Awards are a global competition celebrating the very best digital marketing from across the world.



Every sector and industry is different. Not just in terms of competition but in the tactics and strategies required to stand out from the crowd and achieve your goals. In each of the sector based categories we will be looking for the thinking and approach specific to the needs of that sector and the client’s goals. Whether that is a robust and well thought through technical implementation, an innovative use of data, or a creative use of content to achieve incredible results in Interactive and Digital Marketing. Judges will be looking for campaigns that demonstrate excellent results which meet or exceed objectives using innovative or creative implementation. You’ll need to show defined objectives, innovative creative solutions, clear ROI and demonstrable results.


We want to celebrate all interactive agencies and teams regardless of their size and shape. Every agency and team faces its own challenges, so tell us how you have overcome yours, the triumphs you had and why you should be considered for one of these prestigious awards. Judges will consider growth and profitability, client wins and retention, the quality of work delivered, company culture and employee development and training in agency categories and for the in-house team judges are looking for details of the team, evidence of exceptional work that is transformational to the company and delivers exceptional results, ROI, team development and training and staff retention. If the team works with agencies to support their work please detail these relationships. 


Always remember to tie your aims and objectives to your results, keep to the word count, each member of the panel judges 50 plus entries each, they don’t want war and peace! Quote real figures if you can, judges love hard numbers that prove ROI. Include client quotes and testimonials, use infographics to easily and quickly explain your results. For more entry tips download our entry tips PDF here.